Meet The Brooklyn Brothers: The Story Behind Our Sister Brand

Meet The Brooklyn Brothers

The Story Behind Our Sister Brand

From DIY Origins to Etsy Stardom

It all started with bold graphics, late nights, and a few tees, a true DIY venture. The Brooklyn Brothers launched on Etsy in 2022 with a mission to design gear for people who “live and breathe music,” turning the culture and chaos of sound into wearable art. In just a couple of years, this passion project grew into a bona fide Etsy success story. Based in Copenhagen (yes, despite the name, not actually Brooklyn!), the shop quickly earned Etsy’s coveted Star Seller badge for its outstanding record of 5-star reviews, on-time shipping, and speedy customer replies.

The numbers speak for themselves: The Brooklyn Brothers has racked up over 1,100 sales on Etsy with an average 4.9★ rating from more than 200 reviews. Shoppers from 36 countries (and counting) have snagged these music-inspired tees and hoodies. Every design nods to a musical moment or icon, and each piece is made to feel like “a vintage find from the best night of your life,” as the Brothers like to say. This authentic love of music and quality quickly struck a chord with customers worldwide.

Live musician playing bass on stage in a black The Smiths graphic tee

The Queen Is Dead

Black

View more
Woman wearing a white Blondie graphic tee standing against a dark metal fence

Blondie

Natural

View more

Rave Reviews and Rock-Solid Reputation

One look at the customer reviews and it’s clear why The Brooklyn Brothers earned a loyal fanbase. Buyers consistently gush about the top-notch quality, comfort, and fast delivery. “Great design... soft and comfy and the shipping was faster than expected,” wrote one happy customer. Another reviewer praised, “Excellent quality shirt and print. Fast shipping. Thanks.” Many shoppers highlight that the shirts “arrived quickly” and exactly as described, with prints that “still look brand new” even after multiple washes. (One stylish Gen-Z shopper even commented her shirt was “very slay” post-laundry — we’ll take that as a compliment! 😄)

Customer service is a point of pride as well. “Absolutely fantastic customer service, super friendly and a great quality T-shirt,” one review raves, “what more could you ask for — will definitely be ordering from them again.” The Brooklyn Brothers team has a hands-on, personable approach — one customer even noted “The Brooklyn Bros are so sweet!!! Thank you for making his day so special…❤️❤️❤️” after the shop helped get a birthday gift just right. From promptly answering sizing questions to sorting out the occasional delivery hiccup, the team’s responsiveness has won over fans. It’s no wonder so many buyers say they would purchase again and “highly recommend” this seller to others.

“This journey, from a pair of web designers, musicians, and art enthusiasts collaborating in a small Copenhagen studio to a collection that resonates around the world, reminds us that great style starts with genuine passion.”
The Zombies graphic tee from The Brooklyn Brothers

This journey, from a pair of web designers, musicians, and art enthusiasts collaborating in a small Copenhagen studio to a collection that resonates around the world, reminds us that great style starts with genuine passion. Now, carry that same spirit forward with Wearrs’ New In pieces: fresh designs ready to become part of your story.

Carry the Spirit Forward

Explore Wearrs’ New In collection and find fresh designs ready to become part of your story.

Back to Insights